Research in Social Sciences: Qualitative and Quantitative Methods

Research in Social Sciences: Qualitative and Quantitative Methods

Analysis in social sciences mostly relies upon on measurements and assessment and interpretation of numerical as perfectly as non numerical facts. Quantitative analysis solutions concentration on statistical approaches and qualitative solutions are based mostly on content material examination, comparative analysis, grounded idea, and interpretation (Strauss, 1990). Quantitative techniques emphasise on aim measurements and numerical investigation of info collected through polls, questionnaires or surveys and qualitative analysis focuses on being familiar with social phenomena via interviews, personal reviews and so forth. Quantitative and qualitative methods are analyzed inside the context of positivistic and phenomenological paradigms (, 2006).

The purposes of investigation methods could be studied in the context of business and management or in social psychology to comprehend a social course of action. Some of the essential applications for qualitative or quantitative exploration are related to info collection strategies which can be scenario research, questionnaires or interviews (Simon et al, 1985). Research approaches in administration concentration on leadership research and management concerns are examined in accordance with contingency principle and organisational theory. The results of leadership are best researched with the help of qualitative or quantitative study approaches and analyses of questionnaires sent to individuals in management positions.

Investigate approaches are nevertheless concentrated not just on administration issues but also on social course of action for instance a review on the conversation among age, actual physical exercising and gender. Some down sides and attainable flaws of such approaches may be similar to abuse or misuse of job interview approaches, inadequacy of data selection strategies and trustworthiness of info. The methodological solution and information collection approaches are vital in study and form an critical facet of examine (Simon, 1985). The circumstance examine approach is specifically valuable in analysis of enterprise environments and perceptual mapping methods are utilised for marketing and advertising investigation. Emphasis teams and surveys are employed as other favored strategies of data collection, in particular within just enterprise environments (, 2006).

Interpretive analysis can be regarded as as an crucial component of qualitative examination, although as with all qualitative facts, subjective bias can be a deterrent in the validity of this sort of ways. In studying exploration procedures, it would be required to highlight the distinctions amongst qualitative and quantitative procedures while it has also been argued that an integrated tactic to social investigation could near in the gap in between quantitative and qualitative strategies and each these procedures could be employed for social research scientific studies. In simple fact there could not be a specified suitable process of exploration as every single approach looks to have its strengths and weaknesses and these elements ought to be examined cautiously right before a distinct technique is selected or used for learning a social course of action.


Champion, Dean J. (1981) Fundamental data for social study / Dean J. Champion. 2nd ed. New York : Macmillan London : Collier Macmillan

Papers For You (2006) “P/B/685. Qualitative investigation techniques”, Out there from [22/06/2006]

Papers For You (2006) “C/B/397. Critically evaluate and assess the strengths and restrictions of qualitative and quantitative exploration strategies. Use concrete illustrations to assistance your arguments”, Readily available from [21/06/2006]

Strauss, Anselm L. (1990) Essentials of qualitative analysis: grounded idea techniques and strategies / Anselm Strauss and Juliet Corbin. Newbury Park, Calif.: Sage Publications,

Simon, Julian Lincoln. (1985) Simple exploration solutions in social science / Julian Simon, Paul Burstein 3rd ed. McGraw-Hill,